Converting Visits to Sales
When we design websites for E-Commerce – to trade online – we look into an additional set of requirements to those websites which are designed to give information or showcase a client’s services.
The main point of an E-Commerce website is to allow website users to locate products and purchase them as simply as possible. In the Website Development industry a metric is used called the Abandon Rate – this is an indication of the percentage of customers who add items to basket, but then fail to place an order. We use our skills and experience to ensure that this rate is made as low as possible using methods such as:
- Making products, categories and sub-categories as easy to navigate as possible
- Attracting users to make purchases by highlighting special offers or incentives
- Making the order process, especially adding to basket, as clear as possible
- Providing clear up-front pricing information
- Making the process from basket to order completion as quick as possible for customers
- Invoke a minimum of steps and form filling required
- Giving the user clear information about the process
- Reinforcing to the user that online ordering is safe, secure and convenient