SEO & Other Skills

Working 10 years+ in a constantly changing technical environment means that you pick up a number of skills along the way. Here's a few more tools in our website developer's kitbag.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the skill (some say art) of ensuring maximum visibility of websites on search engines, whilst maintaining the site as a working entity in its own right. We enable client website SEO in Northumberland and Newcastle. The process involves identifying search keyphrases and editing the site code to maximise these phrases. As search engines do not give out their formula for ranking websites, much is left to best practice. Reporting is offered to our clients so they can see this nebulous practice working in real terms - watching their positions rise in the search engines.

Hosting and Statistics

Using our own servers (located off site in the UK) offering hosting of php- or html- based websites and email boxes for clients. Clients are given access to daily and weekly backups, ftp and mysql websites and support during office hours. Also included in hosting are 2 levels of statistics packages to tell you how many people visited your site, where did they come from, how long they spent on the site and other information. We can help translate these stats for your business - how successful is our site, what are people actually doing when visiting our site.

Linux Server Administration

Through various stages of our commercial experience, we have managed multiple Unix-based servers. Platforms include Redhat, Slackware, Suse, Free BSD, Aurora and Ubuntu. We manage hosting and email systems, chiefly in a dedicated, co-located or VPS scenarios. Using these skills we have set up web hosting, email, webmail, domain name, SSH/FTP accounts and other normal server functions. we am familiar with many standard packages including Apache, Php, MySQL, Sendmail and DNS.

PDF Generation

we have been generating PDF files from website scripts since 2001 - allowing users to download forms, files and certificates in high-quality PDF format, all dynamically generated by our code from a combination of template files and database entries. Why store a thousand PDFs on your website when you can have one script spitting them out as they are required?

Other, Other Skills

Further details of our skills are contained in the Integration and CMS sections.